Take a look at the pictures of the official opening of Home of Retail on June 7th 2017.

Click on the picture below to visit the photo gallery.

The up-to-date, inspirational platform

The up-to-date, inspirational platform for retailers, manufacturers and suppliers to get accustomed to the trends, experiences and analysis of how shopping will be in the future. Partners can explore the evolutions in shopping behaviour and technology together in order to prepare for the future of shopping and improve their competitive edge and remain relevant in an ever-evolving retail landscape. The ultimate goal is to inform, guide and sensitize the retail industry.



Be brave. Take risks. Nothing can substitute experience. (Paulo Coelho)


This impressive 1,200m² brick-and-mortar environment will present tomorrow’s customer journey today. In fact, it is an interactive experience center which answers all of today’s and tomorrow’s shopping questions and needs. Use general or themed immersion tours and workshops to guide your employees, customers and potential clients on a thrilling voyage to the future of the shopping experience. anyVille also provides data and analysis of its visitors and sessions: how many people came, which companies and profiles, what were the answers they were looking for, what was their feedback, …

The Roadshow

Future of Shopping uses 6 entirely decorated containers to create a roadshow across Belgian shopping cities to enthuse local retailers for the future of shopping. These mobile and interactive environments offer factual solutions to retailers looking to meet the demands and needs of tomorrow’s shopper. Guided tours, training and workshops bring together partners with local entrepreneurs actively looking for innovative tools to improve their store, which in turn leads to new insights, interesting contacts and direct sales leads.


This envigourating co-working environment is the ideal location for partners, retailers and startups to exchange knowledge and experience. For the partners, this is the ideal opportunity to confront their company with the refreshing startup culture in a carefree environment.x Partners have a right to a working area and a meeting room and this is the perfect moment to get in touch with all of the stakeholders in the Future of Shopping project.

Places, some facts:

• +30 co-working locations available

• All modern facilities

• 3 main meeting rooms and the option to rent event locations

Knowledge Platform

An investment in knowledge pays the best interest. (Benjamin Franklin)

Co-creation (future of shopping vzw)

Thanks to studies, analysis, knowledge sharing, innovation, promotion, networking and guidance, objective expert groups can focus on particular themes and help boost retail’s competitiveness. These expert groups contain both partners, retailers and consultants.

We achieve this thanks to these activities:

• Create a knowledge platform to and between our members

• Bring together our retail stakeholders, stimulate collaborations and motivate entrepreneurial spirit and innovation

• Create network of professionals hailing from retail, research organizations and industry

• Actively participate and support innovation, research and development Home of Retail will facilitate these expert groups and will make sure that the right people participate in these expert groups.


Home of Retail accredits a “dream team” of experienced consultants, trend watchers and keynote speakers with a hands-on mentality. Partners will get access to this network. The goal: engage retailers, manufacturers, interest groups and suppliers in a dialogue to provide insight and inspiration and if necessary analysis, strategic development and implementation.


Home of Retail provides an intensive development strategy for retail-focused startups, including a coaching program, facilities and our exclusive partner network. For the partners, this creates new opportunities to get ahead of the competition as one would be able to work closely together with innovative young entrepreneurs.

Contact us

Want to engage in a partnership, visit our experience center (anyVille) or do you have another question?
Please don't hesitate and contact us.

Thanks to the anyVille partners:

bnp paribas fortis
nationale loterij
stamhuis retail services


color passport
stoopen & meeus
xplore group